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AMARA merged with Elase! Learn about our new chapter: Read More

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Reshape the future of the medical spa space

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Our partnerships

Elase is Reshaping the Medical Spa Landscape

Backed by Imperial Capital, Elase (formerly Birch) has acquired a number of top medical spas from Utah to Florida. But this isn’t just any typical acquisition. We create an ongoing partnership with you to build and empower an experienced, forward-thinking team. We are dedicated to providing an unforgettable customer experience every time. 

As a trusted Elase partner, you will be an integral part of a national brand that is revolutionizing the medical spa space together.

"We’ve built Elase on the philosophy of delivering premium customer experience, building lifetime clients and creating a best-in-class team of medical spa industry leaders."

Stephanie Hu, CEO of Elase

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Why Partner with Elase

Network

A strong community of like-minded medspa industry experts

Talent

Regional support to recruit, hire, train, and retain exceptional staff

Marketing

National marketing platform to drive leads and retain existing clients

Support Services

Procurement, accounting, analytics, IT, and other support services

Is an Elase Partnership Right for You?

We’d love to meet you and learn about your goals if you answered yes to these questions. Elase is not a cookie-cutter solution. Our platform is flexible, and the first step is for us to share and collaborate on an ideal partnership for you.

Let's Talk
Make a Greater Impact
Do you and your team want to be a part of a bigger vision that will impact the medical spa space across the country?
Grow from Community
Do you want a chance to lead and learn from other top business and medical professionals across the country?
Leave a Legacy
Are you proud of the team and culture you have built and want to provide growth and education opportunities for you and your team?
Find a Balance
Are there administrative responsibilities that you would love for someone else to take off your plate so you can focus more on the things that you love to do?
Realize the Value You Have Created
Are you looking for an opportunity to realize the financial value you’ve created and an experienced financial partner to grow?
From our Founders

“A partnership with Elase (formerly Birch) provides the rare opportunity to work with a team of people that will execute your vision while keeping the culture that you’ve worked so hard to create intact and thriving. Of all the groups that we met with, Elase was the one that aligned with our vision and supported our core values the best. We are excited about the opportunity to create a best-in-class medical spa that continues to empower our team and our clients.”

Carrie Brinton​, Co-Founder of Elase

“The process of going through due diligence confirmed that Elase and Imperial truly follow through with their commitment to integrity. They always focused on fairness and ensuring we felt confident with our decisions. Working with the Elase leadership team has been a seamless transition. Stephanie has a very personable and collaborative leadership style, and each member of the leadership team brings with an immense amount of experience and solid leadership skills. We are excited about the future with Elase.”​

Matt Brinton​, Co-Founder of Elase

“Partnering with Elase has paved the way for new growth and success for our company, granting us access to their exceptional team and capabilities, propelling us to new heights. We look forward to the evolution of our best-in-class medical spas, steadfast in our commitment to empower our team and clients on this exciting journey.”

Greg, Founder of Amara

The Elase Executive Team

Stephanie Hu

CEO

Stephanie Hu

CEO

We are led by Stephanie Hu, a purpose-driven leader based out of Denver, Colorado with 20+ years of consumer and health and fitness experience.

  • Stephanie was previously the CEO of Wellbiz’s Beauty Division, where she oversaw the Amazing LashDrybar and LunchBox Wax brands covering a combined 500+ locations.
  • Prior to joining the Beauty Division at Wellbiz, Stephanie was CEO of the Fitness Together brand (2 years), President of Life Time Sport (4 years), and went through the consumer marketing program at General Mills.
  • Stephanie completed her MBA at Harvard Business School.

Jeffrey Lasher

CFO

Jeffrey Lasher

CFO

Our CFO is Jeffrey Lasher, an experienced finance leader based out of Denver, Colorado with 20+ years of retail and consumer brand experience

  • Jeff was previously the CFO of Crocs, Inc, the international footwear brand and the CFO of West Marine, Inc. an outdoor retailer focused on marine and boating products. He was also CFO of International Car Wash Group prior to the firms acquisition by Driven Brands, Inc.
  • Jeff also has 15 years of Automotive experience at Ford Motor Company, Budget Truck Rental and AutoNation.
  • Jeff completed his MBA at Pennsylvania State University and has a bachelors degree in business from the University of Alabama

Jessica Pratt

VP of Technology & Business Systems

Jessica Pratt

VP of Technology & Business Systems

Jessica Pratt has focused her career on workflow efficiencies for client facing businesses, for both the studio teams and clients. She’s based out of Parker, Colorado with 16+ years of health, wellness and fitness experience

  • Jessica was previously the VP of Business Systems for WellBiz Brands, where she oversaw the client facing technology for Fitness Together, Elements Massage and Amazing Lash Studio brands covering a combined 600+ locations
  • During her tenure Jessica led projects to make the point-of-sale system more efficient and released multiple products with automation to improve the experience such as customized online booking, digital forms and two-way SMS
  • Jessica understands the needs of service-based brands having worked as a massage therapist and as a front desk associate at Elements Massage

Mindy Düster

VP of Human Resources

Mindy Düster

VP of Human Resources

Our VP of Human Resources, Mindy Düster, is a multi-unit HR expert with 14 years of progressive HR experience. Her authentic passion to evolve company culture and people operations has supported organizations from 150 – 13,000 employees in 23 different states. 

  • Mindy started her HR career in the public sector and moved to Denver based companies Smashburger and CorePower Yoga, where she managed and directed benefits strategy, people operations, leadership development, compliance, and employee relations.
  • Most recently, she worked at outerwear brand Stio in Jackson Hole, WY where she oversaw human resources and supported culture and leadership growth.
  • Mindy, who was born and raised in Colorado, holds a Bachelor of Science in Business Administration from University of Colorado, Boulder and a Master’s Degree in Stategic Human Resource Management from the University of Denver.

Ashley Fallhowe

SVP of Sales

Ashley Fallhowe

SVP of Sales

Ashley Fallhowe, brings nearly 20 years of experience driving profitable growth in both retail and service businesses. A charismatic leader with a focus on strategic growth and client experience, Ashley is recognized for a collaborative work and leadership style and a keen ability to synthesize creativity and analytics to drive results.

  • Ashley most recently held the position of Senior VP of Sales, Customer Experience and Sales Operations at Interior Define, a custom furniture business 
  • Ashley held the position of VP of Retail, Sales and Customer Experience at CorePower Yoga
  • Ashley has also worked for Pure Barre, Sports Authority and The Gap and she graduated from Duke University with a double major in History and Public Policy

Andrew Neelon

SVP of Development & Strategy

Andrew Neelon

SVP of Development & Strategy

Andrew Neelon is our SVP of Development & Strategy and brings a mix of Real Estate, Finance, and Strategy experiences to the company. While most of his career has been spent in omnichannel DTC brands, his roles have spanned a wide range of functional areas.

  • Previously, Andrew built 1REC, an advisory platform and resource hub for brands beginning their retail expansion efforts from scratch. The platform offers a breadth of resources for aspiring, new, and seasoned retail operators, built from his experiences scaling numerous brands’ footprints nationwide.
  • Prior to 1REC, Andrew was the VP of Finance & Growth at Interior Define, where he split his time managing Finance and Accounting; Store Development & Retail Strategy; and Innovation & Business Development
  • Andrew also previously worked at Walmart, Bonobos, Hudson’s Bay Company, and Sagent Advisors; and graduated from the University of Virginia with a major in Commerce.

Molly Bacon

VP of Marketing

Molly Bacon

VP of Marketing

Our VP of Marketing, Molly Bacon, brings 10+ years of experience leading successful marketing programs for B2C and B2B brands, utilizing data and creativity to build scalable programs that help companies grow.

  • Over Molly’s career, she has worked with numerous purpose-driven brands. Previously, she led Care2’s growth and performance marketing team and successfully helped grow the company to over 50 million users globally.
  • Molly has also managed a social media team for TechSoup, partnering with leading tech companies like Google, Adobe, and Microsoft on campaigns to support nonprofits worldwide. In addition, her entrepreneurship and digital marketing consulting background contribute to her versatile marketing knowledge.
  • Molly is based in Denver, Colorado, and holds a BS in Planning and Public Policy, with a minor in Business Administration, from the University of Oregon.
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Let’s reshape the medical spa space together.

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