AMARA merged with Elase! Learn about our new chapter: Read More

Elevate with Elase

March 5, 2024 | 4 min read
Elevate with Elase, welcome to our new chapter
Table of Contents

    AMARA Has Joined Elase

    We are incredibly excited to announce that AMARA Med Spa from Jacksonville, Florida, has merged with Elase to reshape the med spa space. As two significant players in the aesthetics industry, we are thrilled to bring together two iconic brands with a wealth of experience and expertise. This union connects the best of both worlds, as we combine AMARA’s best-in-class client experience with Elase’s decades-long legacy in the med spa space.

    Why a Rebrand

    When Elase was founded in 2004, we aspired to be a voice of empowerment in an industry that can feel superficial. In order to cultivate this kind of inclusive community, change became a part of our DNA, from integrating pioneering technology to mastering advanced aesthetic techniques.

    In this next chapter of growth, we couldn’t be prouder to partner with AMARA, a brand who shares the same vision of putting education and expertise at the forefront.

    Since 2020, AMARA has been the premier destination in Northern Florida for medical aesthetic treatments. They revolutionized the med spa space by building an elite team of providers who bring a wealth of knowledge and mastery. AMARA’s luxurious, spa-like environment combined with their expert providers consistently deliver clients an unforgettable experience.

    Together, as one brand, Elase can strengthen our dedication to providing top-tier cosmetic procedures, cutting-edge technology, and clinical results, while also setting a new standard for the aesthetic industry.

    What’s Changing

    As of today, we have a new logo, brand, and visual identity. From our spas to our website, you’ll start to see these changes to our look and feel over the next month. The biggest update for our existing AMARA clients is that we are now Elase. We chose to remain with the name Elase because it symbolizes our mission of fostering a cycle of empowerment. Elase starts and ends with an E because we first empower our team to deliver an unforgettable experience to our clients so they can then feel empowered to live their best lives. In other words: Empowered People, Empower People.

    What’s Staying the Same?

    Don’t worry, everything you love is not going away. Your providers are still here. You can still book your favorite treatments. You will still receive top-tier results. As always, we remain committed to our local communities and will continue to deliver the pinnacle of care for our clients.

    What Can I Look Forward To?

    With this merger, we are so excited to share the best aspects of each brand to provide you with more services and a higher quality client experience.

    For our spas in the West, you’ll notice fun little luxuries sprinkled throughout our spas such as complimentary beverages and local treats—amenities that our AMARA clients are well accustomed to.

    For our spas in the East, you will now have access to our membership program, the Beauty Bank, where you can enjoy exclusive promotions, events, and gifts. The Beauty Bank is a membership on your terms. Unlike most memberships, the monthly fee contributes to your “bank” that you can spend on discounted products and services, whenever and however you’d like.

    Our Core Values

    In this next chapter, we’ve developed a shared set of core values that our team commits to upholding so that you can achieve the best version of yourself, while celebrating your natural beauty.


    We empower our team to deliver the most unforgettable experiences for our clients so that we can all be empowered to live our best lives.


    We embrace change because we know it is the catalyst that makes life much more amazing. Change can be challenging but offers tremendous rewards.


    We go above and beyond in every interaction because our top priority is to make an unforgettable impact.


    Our community is built on radical acceptance and respect. We let everyone’s unique brilliance shine through and create unmatched collective energy.


    We believe joy is contagious. Connecting with people gives us life and creates a ripple effect of joy and confidence in our community.


    We believe knowledge is at the heart of empowerment. We are educators at our core and aim to simplify what’s complex for each individual.

    Celebrate Our New Era at Your Local Elase Spa

    Our community makes Elase what it is, and we want to celebrate you this month in honor of this new exciting chapter. We have fun giveaways and gifts happening all month so be sure to stop into your local Elase to join the festivities.

    Little Luxuries. Come in and check out the fresh updates in your local spa.

    New Member Giveaway. Sign up for the Beauty Bank membership this month and get some fun goodies.

    Exclusive Member Prizes. Members, we have exclusive giveaways for you this month! Keep an eye out on our social media or ask your local spa team to learn more.

    New to Elase? Get 15% off your first visit to test out the Beauty Bank membership all March.

    As we roll out our new brand identity and merge the best of Elase and AMARA, we invite you to join us in celebrating this new chapter. Whether you’re a loyal client or new to our community, we want to thank you for being a part of our journey.

    Stay tuned for more exciting updates as we bring our vision for empowerment to life.

    Elase Team

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